To make your practice grow you need to have more patients, while making sure the existing ones keep coming back. The increasing competition practices face in the healthcare industry has made things tough, but not impossible. Your practice needs both new patients and retention of existing ones.
HIPAA AND THE TCPA
Did you know that the Telephone Consumer Protection Act (TCPA) and HIPAA go hand in hand?
As interactive digital experiences become more ingrained in everyday life, they are changing the way consumers relate to healthcare services. One in 20 online searches is now health-related.1 And about 70% of hospital traffic comes from search.2 Today’s healthcare consumer is eager for information, and healthcare marketers benefit from consumer engagement at every stage of the decision-making process.
Healthcare is once again a top issue heading into the 2020 presidential election as consumers struggle to afford care and prescription drugs. Topping the list of concerns for most voters is healthcare and their ability to afford it, according to a recent Gallup poll.
The findings echo recent reports about the growing importance of online reviews and the need for providers to keep track of their web presence and reputation. Doctors are trying tactics like same-day appointment scheduling to appeal to patients’ need for flexibility and convenience.